WHAT IF CARING FOR YOUR HAIR CAN ALSO MEAN CARING FOR THE PLANET?
We all need to make a difference; we all need to do our part. At Blank Canvas Hair Co., we pride ourselves in partnering with brands that have a responsibility to help tackle the crucial planetary challenges and Kérastase is doing just that.
Keep reading to discover how their iconic shampoos are produced in a more sustainable way and what they are planning to do to keep on improving.
Refill, Reuse, Repeat
A caring new way to enjoy Kérastase luxury hair care products. Since 1964, Kérastase has been creating the future of hair with ambition, innovation and science. Kérastase empowers customers to make more sustainable choices with a renewable packaging innovation that heightens the hair care experience.
Introducing the 1st Kérastase Refillable Bain Bottles
Kérastase applies its innovative spirit to an entirely new bain delivery system that is more luxurious and sustainable than ever before. Available in five ranges, the refillable bain system provides a completely reusable, recyclable, and luxury experience. This new format reduces the plastic waste associated with single-use shampoo bottles, making heightened luxury a responsible practice.
How to Use Refillable Bain
Purchase a luxury bottle and 500 ml Bain Refill in the range of your choice. You will receive your bottle in a reusable organic cotton drawstring.
Fill the luxury bottle using the 500 ml Bain Refill.
Once the product has been used and the bottle is empty, wash and dry the bottle before refilling with another 500 ml Bain Refill.
Bathe, refill, and repeat an unlimited number of times.
Kérastase cares for the planet
Kérastase empowers customers to make more sustainable choices with a renewable packaging innovation that heightens the haircare experience.
By 2025, Kérastase is committed to ensuring that 100% of all of their plastic packaging will be refillable, reusable, or recyclable; By 2030, 100% of the plastics used in all their packaging will be either from recycled or bio-based sources which is renewable.